The Corporate Social Responsibility (CSR) as the Modern Trend in Management and Sustainable Economy

Purpose: The topic of corporate social responsibility is already present in many areas and spheres economic life. In cases, it determines the strategies companies. Therefore, article aims to examine development role (CSR) management sustainable economy. Emphasis will be placed on an overview most important international promotion initiatives. Finally, CSR its Poland were discussed. Design/Methodology/Approach: uses descriptive method. It consisted separation identification a specific phenomenon, which Findings: Our findings suggest that common element all definitions broad category stakeholders CRS definition determined by standard quality, ISO 26000. place idea currently caring for natural environment. Practical Implications: Efforts encourage enterprises implementation principles possible build positive image company trust loyalty stakeholders. such initiatives should supported government funding schemes heavily promoted. Originality/Value: To authors’ best knowledge, study one few critical analyzes literature subject.